THE BRIEF
building a brand
from nothing
Vestige was starting fresh. No history, no visual language, no existing assets. As their first-ever season approached, they needed a complete identity system that could carry them through auditions, competitions, merchandise, and social media while communicating who they were as a program: rooted, refined, and growing.
LOGO DESIGN
BRAND IDEntity
SOcial media graphics
Merchandise
Event signage
print assets
LOGO &
VISUAL LANGUAGE
The core mark centers on an elegant script wordmark with a botanical leaf emerging from the "V" bridging the elegance of a performing arts program with the growth theme central to the Vestige name. The system was built to flex across digital surfaces, physical print, and merchandise.
IDENTITY SYSTEM
CRIMSON
EMBER
SIENNA
ochre
parchment
ink
SEASON CAMPAIGN
FAR ABOVE THE WORLD
For their inaugural competitive season, Vestige performed "Far Above the World." The show branding leaned into a deep space aesthetic, dark forest green, chromatic aberration type, and a dramatic earth-from-orbit visual — a departure from the warm brand palette that gave the show its own cinematic identity while staying rooted in Vestige's typographic DNA.
Deep green + holographic type with chromatic offset effects, cinematic and high-impact for social announcements
SHOW BRANDING DIRECTION
Arc-set wordmark over the Earth visual creates a sense of scale, the brand's script "V" anchors the mark mid-composition
TYPOGRAPHIC DETAIL
GROWING WITH VESTIGE
SOCIAL MEDIA & PROMOTIONS
clinic series
Throughout the season, social graphics supported event announcements, clinic invitations, and program growth campaigns. The "Growing with Vestige" Summer Clinic Series required a full suite: invitation flyer, event poster with performers, and promotional copy, all unified under the warm watercolor brand system with gold accents.
SIGNAGE & AUDITION TAGS
event collateral
Branded touchpoints extended beyond digital
into the physical world. Event signage for
parking, personalized audition number tags for each candidate, and wayfinding graphics all carried the same watercolor aesthetic, ensuring that from the moment someone arrived at a Vestige event, the brand was present and consistent.
WEARABLES & BRANDED GOODS
MERCHANDISE
Merchandise gave members and supporters a tangible piece of the brand. The script wordmark with its botanical leaf translates beautifully to apparel and drinkware, embossed in gold on cream tumblers, screenprinted in metallic gold ink on natural tees, and embroidered in black on khaki caps.
COMMUNITY IDENTITY
SPROUTS
building a member culture
Alongside the competitive identity, the Sprouts concept was developed as a community brand for Vestige's members, young performers growing with the program. The name, the mascot character, the 'Proud Sprout' name tag sticker, and the 'Growing with Vestige' lockup were all original concepts that gave the community layer its own visual world. The tone is softer and more playful than the competitive mark, but the palette and typographic sensibility keep it unmistakably Vestige.
RESULTS
A complete brand,
built for season one
In a single season, Vestige launched with a brand identity system comprehensive enough to support a major established program: logo variants, a defined color palette, print collateral, digital graphics, event signage, merchandise, and a community sub-brand. Every touchpoint, from audition number tags to holographic stickers to Instagram posts, spoke the same visual language.
Same palette and typographic system carried from social posts to physical merchandise to event signage with no visual inconsistency
brand cohesion
The Sprouts sub-brand created an internal culture identity distinct from competitive branding but visually linked
Community layer
A defined palette, type system, and logo variants give any future designer a clear foundation to build on without reinventing the brand each season.
scalable identity system
Every printed piece: tags, signs, merch, matched the digital brand, creating a unified experience at live events