THE BRIEF
One space,
many cultures
The Kave Collectibles is a late-night lounge in Davie, Florida built around trading cards, gaming tournaments, pool, console play, and kava. It already had a culture — regulars, recurring events, a community. What it didn't have was a visual language to hold all of it together.
The goal was to create a campaign identity flexible enough to promote a Pokémon trade night, a Smash Bros. tournament, a pool event, and a lounge experience without each graphic feeling like it belonged to a different brand.
CAMPAIGN CONCEPT
STAY FOR
ONE MORE ROUND
The campaign is built around the moment a quick visit turns into an entire night. One match becomes another. A friend arrives for a drink and ends up in a tournament. The idea is simple enough to touch every part of the venue, another card match, another console battle, another game of pool, another kava shell, while creating a strong, repeatable visual and verbal hook.
ONE MORE ROUND: flexible enough to connect TCG events, console nights, pool tables and lounge culture under a single phrase.
CAMpaign line
THE KAVE as primary identity, Collectibles + Gaming Lounge as descriptor, A UVAPE Experience as parent endorsement, letting the most interesting part lead
BRANd architecture
VISUAL IDENTITY
Color, type &
texture system
The palette pulls from the physical environment: dark interiors, saturated LED lighting, the orange already anchored in the existing logo, and the silver of a freshly opened foil pack. Every color has a purpose in the space before it appears on a poster.
Typography is anchored by a heavy condensed display face, all-caps, dominant, working as both information and image. A clean grotesk handles event details and supporting copy. A third layer of sparse handwritten marker notes: bring your binder, winner stays, next match → acts like someone wrote directly onto the printed material.
STAMP LOCKUP
LOGO LOCKUP
POSTER SERIES
four events,
one campaign
The hero poster establishes the full visual language. Four event-specific executions — Trade Night, Versus Night, Open Tables, After Hours — prove the system can flex without breaking. Each poster follows the same information hierarchy while drawing on distinct textures from the space: foil, scanlines, felt, and direct-flash photography.
The hero poster establishes the full visual language. Four event-specific executions: Trade Night, Versus Night, Open Tables, and After Hours, prove the system can flex without breaking. Each poster follows the same information hierarchy while drawing on distinct textures from the space: foil, scanlines, felt, and direct-flash photography.
Trading Card Event
Tournaments
Pool/ Casual
Community Events
EVENT TYPE
Foil silver, grid layouts, card sleeve textures
Scanlines, score graphics, violet glow
Felt green, chalk marks, circular crops
Photo-driven, ticket typography, orange accents
A Repeatable template language
GRAPHIC TREATMENT
SOCIAL MEDIA
FEED GRID &
story templates
The Instagram system alternates between hero typography posts, event announcements, direct-flash photography, tournament results, and close-up texture details. The grid is designed so any nine-post window reads as a cohesive campaign, not a scattered event calendar.
OUTCOME
A campaign system,
not just a poster set
One More Round gives The Kave a visual language that can move between a storefront window and a tournament table, a social post and a ticket stub, a poster and a playmat, without losing coherence. The test of any campaign system is whether a new person could produce the next asset without asking questions.
Four event categories, four poster treatments, one shared information hierarchy, a new event can be designed in under an hour without breaking the world
system flexibility
Foil texture, bracket grids, and the tournament playmat speak directly to the collector community without relying on licensed IP or character art
tcg-native visual language
Event board uses removable inserts. Coasters and table tents are designed for production runs under $200. The system is buildable, not theoretical
venue-realistic constraints
Every printed piece: tickets, coasters, window vinyl, uses the same palette and type system as the social templates and digital posters